MyTv (Sister Concern of V.M International) is being established as a television channel, to run 24 hours a day using Bengali language as the primary medium, reaching Bengali speaking population, worldwide. A race of more than 350 million people, present in every corner of the globe, with a rich cultural heritage over a thousand years old has Dhaka had only marginal exposure in the global stage, most of it depressingly negative. Other than some acknowledgment of the know giants of Bengali such as Dr. Younus, Rabindranath Tagore, Amartya Sen, Ravi Shankar, F.H Khan – the representation of the Bengali race remains peripheral.